The latest trend in high-end designers creating clothing lines for mass market retailers should have those hipsters with champagne tastes and Natty Light budgets squirming with anticipation. Former British Vogue fashion editor and popular designer Luella Bartley has collaborated with discount giant Target Brands, Inc. to create a collection of clothing and accessories. Although her name is typically associated in the United States with her expensive handbags, Bartley-designed clothes have been popular in London fashion circles since she started designing in 2000. Now she's directed her talents and signature punk-preppy style to the creation of an inexpensive line that will be available at Target stores for a mere 90 days.

The collection will be in stock for three months as the first installment of the store's GO International program, which promises "international flights of fashion" from luxury designers, each available for a limited time. Target hasn't released the identities of any of the other participating designers, but Lazaro Hernandez and Jack McCullough, the much-praised duo behind the celebrity favorite Proenza Schouler brand, are rumored to be next in line.

Bartley's partnership with the chain is only one of many such efforts to make high-end labels available to the masses; just last year her friend and fellow designer Stella McCartney worked with stylish mass retail store Hennes & Mauritz (H&M) to produce a collection that resulted in near hysteria among fashion-obsessed women of all economic brackets.

The clothing had anxious women waiting in lines wrapped around city blocks for the store's doors to open; a few hours later, nothing was left. H&M has also collaborated with fashion legend Karl Lagerfeld. Target itself currently carries a low-end line by Isaac Mizrahi and has also enlisted the skills of Cynthia Rowley and architect Michael Graves to contribute to the cheap-but-hip vibe which draws its customers.

Bartley's collection for the store has a younger feel and is punctuated by bright colors and kitschy patterns. Items like cherry print pleated miniskirts and punkish black-and-white striped shirts are balanced by more sophisticated items like pencil skirts and 50s-style strapless dresses; the designer has also infused the line with a certain American sportiness with fitted polos and rugby shirts.

Luella retails from $9.99 to $149.99 and goes on sale everywhere today. Check these threads out for yourself at Target's Hampshire Mall branch; some designs are already sold out online.