You have to give it up to Vanilla Ice for trying. After enduring abuse from the record industry and most of America, he has held his ground and is more in touch with his hardcore self. VanillaIce.com is the publicity machine for the new Ice, and the new Ice is badass. He swears, he smokes weed ("I need some herbs and spices, So I can feel nices," from "Roll 'em Up"), and rather than pushing "Ice Ice Baby" away, he fully embraces his infamous one-hit-wonder persona. As he writes on the site's biography, "Don't get me wrong, though I love Ice Ice Baby, I just can't stand the image that was created for me at that time."

VanillaIce.com itself is a pretty straightforward site-it has all the standard info you would expect: the Iceman's bio, tour dates, pictures, lyrics, sound-clips, even a Vanilla Ice t-shirt with tour dates. The biggest trip of the site is just seeing Ice 2001 thugged out with tattoos, braided goatee and bleached hair spouting words of pain and anger. Ice says of his new style, "It leans toward the body piercing, tattoo crowd aging from 15 to 25: the same crowd that you might find at a Korn, Limp Bizkit or Slipknot show."